Peet's True Cold Brew
Peet’s chose to distinguish themselves as the only true cold brew, since their coffee nor bottling processes ever used heat to achieve a perfect cold brew.
BART Station Takeover
During a time when every major coffee chain began to offer their own version of the steeped drink, Peet’s took over the BART Station in San Francisco, using an icy cool blue to reinforce their position as a market leader in their Bay Area hometown.
Sponsored Social Media Posts
Targeted Marketing Creative for Peet's Happy Hour
Flavor Sponsored Social Media Posts
At the same time, Peet’s also wanted to advertise their four unique cold brew flavors. Working closely with another designer, I helped direct the feel of these sponsored posts.
